Yahoo! opens Manila operations


Yahoo has offices all over Southeast Asia including Singapore pictured above. Internet firm Yahoo formally opened a full-fledged local office to further strengthen the brand in the country, and to compete head-on – against rival Google.

The establishment of the local office is perhaps the first among pure Internet companies since the dotcom boom in the late ’90s and the subsequent bust in the early part of the current decade.

Aside from growing its Philippine operation, the local unit is also tasked to provide services to Yahoo’s regional office in Singapore, the company said in a statement.

The Yahoo Philippines office, which is located in Fort Bonifacio Global City in Taguig, is led by veteran IT executive Jojo Anonuevo, who was appointed to his new role as general manager in February 2008. He is supported by Cris Concepcion, a physician and US–trained executive, who is serving as strategic consultant.

Concepcion, said the establishment of the Philippine office would give Yahoo more access to local resources and easier time to forge alliances with local clients and partners.

“We’ve gathered a lot of momentum since announcing our plan last February to establish a local presence,” said Concepcion, adding that the company is now on the hunt for workers for sales, product, and marketing roles.

The executive said they are also looking for communications specialists, as well as editorial staffers who can work on the local content that the company will be aggregating as a result of its recent partnerships with media firms GMANews.TV, Manila Bulletin, and Philippine Star.

However, Concepcion said that unlike the Yahoo’s US site, the Philippine portal would not be creating local content – at least not yet. “We’re not doing that now, but there’s always the possibility of that happening in the future if the business environment would call for it.”

For now, he said the new subsidiary would concentrate its efforts in collating news stories from its content partners and firming up collaboration with game publishers like eGames and Level-Up.
Aside from the local news companies, Yahoo has hooked up with the country’s top three mobile carriers as part of its strategy to be a “partner of choice” among local firms.

via GoodNewsPilipinas

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