First NBA Café in Asia to open in Philippines

Muggsy Bogues and Nian (center) look over the floor plan of the NBA Café with (from left) Scott Levy, Senior Vice President and Managing Director, NBA Asia; Vicente Cheng, Chairman, Hoopla Inc.; and Carlo Singson, NBA Asia Country Manager-Philippines.

Muggsy Bogues and Nian (center) look over the floor plan of the NBA Café with (from left) Scott Levy, Senior Vice President and Managing Director, NBA Asia; Vicente Cheng, Chairman, Hoopla Inc.; and Carlo Singson, NBA Asia Country Manager-Philippines.


via philstar.com – The National Basketball Association (NBA) and Hoopla Inc. today announced that the first-ever NBA Café in Asia will be coming to Manila at the soon-to-open SM Aura Mall in the Bonifacio Global City in Taguig.

Scheduled to open in September this year, the NBA Café will feature a unique dining and entertainment experience that captures the excitement of the league through memorabilia displays, NBA highlights and programming, an NBA retail area, and will host viewing parties and appearances by NBA talent.

At the NBA Café, fans will enjoy quintessentially American bar and grill favorites and a selection of Asian-Filipino classics, giving it a local twist. It is the first sports bar and restaurant in Manila catering specifically to basketball fanatics and enthusiasts, in a nation where 40 million people play or have played the game.

This is the second league-owned restaurant set to open outside the US; an NBA Café also is planned for Madrid in 2013. NBA City, the league’s first themed restaurant, opened in 1999 at the Universal Studios Resort in Orlando.

“Basketball fans in the country now have a place dedicated and designed specifically for them,” said Nian Rigor, Assistant Vice President, Hoopla Inc. “NBA Café will provide them a taste of the authentic NBA experience that they can share with family and friends, complete with great food, custom-made NBA Café Manila merchandise and the finest in basketball entertainment. This stays in line with our goal to bring new experiences and concepts to Filipinos.”

“The NBA Café will be a unique destination that will bring NBA basketball closer to our fans in the Philippines,” said Carlo Singson, NBA Country Manager for the Philippines. “Given their vast knowledge in the food and entertainment industry, Hoopla is an ideal partner to bring the NBA Café to life and to provide fans another authentic NBA experience.”

NBA legend Muggsy Bogues, who was in Manila for the finale of the four-month long Jr. NBA program, made a special stop at the site, conducting a hard hat inspection with NBA executives to monitor the progress of the NBA Café (see photo caption).

“This is my first time in the Philippines and I’m overwhelmed by the passion the people have for basketball here,” said Bogues, who at 5-3 is the shortest player ever to play in the NBA. “More than a restaurant, the NBA Café will be a destination where fans here can watch games in an entertaining atmosphere that captures the history and excitement of the NBA.”

The NBA recently announced a comprehensive global games schedule that will include a total of eight games in six countries this October, including the first ever preseason game in the Philippines. In addition, each year the NBA conducts local events in the Philippines, including the Jr. NBA youth development program, which has reached more than 60,000 students, parents and coaches over the past five years, and NBA 3X, the league’s global basketball competition and lifestyle event which will be conducted in 14 countries outside the US this summer.

Find more like this: Sports

  • New York-famed burger joint coming to Manila
  • AirAsia now flies from Clark to Taipei
  • Manny Pacquiao KO’s Luccas Matthysse in 7th round to claim WBA welterweight title
  • The Philippines is the inspiration for this new Uniqlo collection
  • Japanese automotive firms seek to hire 50,000 Filipino workers
  • Page 1 | 2 | 3 | 4 | 5 | 6 | 7

    Entertainment

  • Jose Rizal manga to be released in time for his birthday
  • A New Netflix Series Tells the Story of the Philippines’ Drug War. But Its Critics Are Condemning Amo as Propaganda
  • Where in the Philippines was a scene from ‘Avengers: Infinity War’ shot?
  • CLOSEUP: ‘Lion King’ to include Pinoy flavor in world-class show
  • ‘Riverdale’ stars call out PH magazine for ‘disrespectful’ photoshop editing
  • MORE...

    Features

  • US and Philippines: Friends, Partners, and Allies
  • A Transgender Paradox, and Platform, in the Philippines
  • The Box That Brings Christmas to the Philippines
  • ‘Pinoy Aquaman’ swims 23 kilometers for peace in Mindanao
  • Former Pinoy dishwasher now owner of pizzeria in Italy
  • MORE...

    Tourism

  • Philippines closes ‘cesspool’ tourist island of Boracay
  • Boracay Set to Ban Tourists for Six Months During Island ‘Rehabilitation’
  • Boracay: the good, bad and ugly sides to Philippine island for tourists
  • El Nido to impose daily visitor limits in 3 iconic tourist sites
  • Philippines starts building world’s first resort airport
  • MORE...

    Sports

  • Manny Pacquiao KO’s Luccas Matthysse in 7th round to claim WBA welterweight title
  • Philippines basketballer Troy Rike gets cash reward for protecting Boomer Chris Goulding during brawl
  • Brawl Mars FIBA Qualifier Between the Philippines and Australia
  • Manny Pacquiao v Lucas Matthysse: Filipino’s career ‘not over’
  • ABL: Justin Brownlee is getting more Pinoy by the day
  • MORE...

    OFW News

  • DOLE suspends OFW deployment to Kuwait
  • Some OFWs turn to vlogging to beat loneliness, share life abroad
  • Overseas Filipino Bank to serve immigrants, workers
  • The ‘bagong bayani’ of the Philippines
  • Which countries pay OFWs the highest?
  • MORE...

    Environment

  • Boracay Set to Ban Tourists for Six Months During Island ‘Rehabilitation’
  • Boracay: the good, bad and ugly sides to Philippine island for tourists
  • Luzon has greatest concentration of unique mammals
  • Mindanao plants 3M trees in an hour, challenges world record
  • Fighting for sharks in the Philippines
  • MORE...

    Pinoy Places
    and Faces