The biggest book sale in the world is now in Manila

Touted as the biggest book sale in the world, Big Bad Wolf offers discounts of up to 80 percent on over two million books from various genres, including classic novels, literary fiction, sci-fi, children’s books, young-adult literature, and nonfiction. Photo by ALDRIN CALIMLIM

via CNN Philippines – It’s a rather curious thing, a book fair called Big Bad Wolf. Sure, it’s named after an archetypal character in fables and fairy tales — the stuff of many a book — but there’s the matter of his being a villain. Why, then, name a supposedly benign event after a well-known baddie?

The answer, as it turns out, makes perfect sense: Big Bad Wolf is so called because it’s set to huff and puff and bring the house down with big discounts slashed off the otherwise high prices of brand new books.

Touted as the biggest book sale in the world, Big Bad Wolf offers discounts of up to 80 percent on over two million books from various genres, including classic novels, literary fiction, sci-fi, children’s books, young-adult literature, and nonfiction.

Since 2009, it has been held many times in Indonesia, Sri Lanka, Thailand, and its home country of Malaysia. And now, it’s being held for the first time in the Philippines, across 10 days in February at the World Trade Center in Pasay City.

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