Oops: Maxine Medina says Imelda Marcos invented the terno

Photo courtesy of Ilocos Sur Gov. Ryan Singson Facebook fan page

By Marc Jayson Cayabyab/inquirer.net – Bb. Pilipinas Maxine Medina major mistake in a video screened during the preliminary competition of the Miss Universe held on Thursday night: She claimed it was Imelda Marcos, wife of the late dictator Ferdinand Marcos, who invented the traditional terno.

“The terno was actually invented by our former first lady, Imelda Marcos. She invented these butterfly sleeves and they use it (to) cover their face,” Medina said in the video, which was shot during an ancillary event in Vigan, where the Miss Universe candidates paraded in terno.

Ramon Valera, national artist for fashion design, is widely believed to have introduced the terno by unifying the baro’t saya into a single dress while exaggerating the bell sleeves during the early ’40’s, according to the National Commission for Culture and the Arts (NCAA).

The history of the terno was traced to a collective effort of various designers as Philippine fashion evolved, according to Gino Gonzales and Mark Lewis Higgins in their book “Fashionable Filipinas: An Evolution of the Philippine National Dress in Photographs, 1860-1960.”

In an Inquirer report, Gonzales was quoted as saying that Valera did not create the terno.

“We want to correct some misconceptions, including the idea that Ramon Valera invented the terno; he did not,” Gonzales said in the report.

“No one person invented it,” he added. “It was a collective effort. The removal of the pañuelo, which is usually attributed to Valera, happened way, way before [he removed it]. Women have been trying to remove it way before.”

Medina would have been correct had she said that Imelda Marcos popularized the terno by wearing it at official functions when she was still first lady.

She became an icon of Philippine fashion, at the same time a symbol of extravagant living while Filipinos were poor and hungry at the height of her husband’s brutal martial law regime. /

Find more like this: Lifestyle

  • Filipinos Aren’t Happy With This White Woman Claiming To Be Filipina
  • OPINION: Commemorating 637 years of Islam in the Philippines
  • Actress Maria Isabel Lopez to be penalized for using ASEAN lane
  • What went on during Trudeau’s visit at Jollibee
  • Why Angkas is illegal
  • Page 1 | 2 | 3 | 4 | 5 | 6 | 7

    Entertainment

  • Pixar’s first female supervising animator is Pinoy
  • Miss Great Britain training for Miss Universe with Pinoy coaches
  • The story behind the Pinoy-made ‘tsinelas’ action figures
  • Pinoy rap pioneer Vincent Daffalong dies at 64
  • Singer from Manila becomes 4th Filipino to enter ‘X Factor UK’
  • MORE...

    Features

  • ‘Pinoy Aquaman’ swims 23 kilometers for peace in Mindanao
  • Former Pinoy dishwasher now owner of pizzeria in Italy
  • Women’s servitude blights Philippine society
  • Filipino hikers seen picking up litter praised widely by HK netizens
  • ‘Fotobam’ is Pinoy Word of the Year
  • MORE...

    Tourism

  • El Nido to impose daily visitor limits in 3 iconic tourist sites
  • Philippines starts building world’s first resort airport
  • aurumOne Makati Hotel – ‘Perfectly Simple’
  • Palawan is world’s top island; Boracay 12th
  • Philippines waives visa requirements for 7 more countries
  • MORE...

    Sports

  • Laker Jordan Clarkson: ‘It feels good to be Filipino’
  • 75-year-old Pinoy lola sets powerlifting record
  • ‘Pinoy Aquaman’ takes 10-km swim in Southern Leyte
  • Joshua Pacio guns to make history as youngest Pinoy MMA world champ
  • The Filipino divers everyone is making fun of are actually total class acts.
  • MORE...

    OFW News

  • The ‘bagong bayani’ of the Philippines
  • Which countries pay OFWs the highest?
  • Are you an OFW? Here are bad spending habits you need to break
  • Pinoy maids in Singapore get $50 salary raise
  • Strong demand seen for Pinoy workers in South Korea
  • MORE...

    Environment

  • Luzon has greatest concentration of unique mammals
  • Mindanao plants 3M trees in an hour, challenges world record
  • Fighting for sharks in the Philippines
  • DENR to crush seized elephant tusks, drops ceremonial burning
  • British billionaire promotes solar bulbs
  • MORE...

    Pinoy Places
    and Faces